Saturday, November 26, 2011

Black Friday: Going to Hell in a Deeply-Discounted Hand Basket

I was never a fan of Black Friday shopping ploys. I don't believe consumers should have to sleep in parking lots and shop during zombie prime time to save a few bucks.

This year, the Black Friday sales concept and rugby scrum shopping experience reached an all time low when many major retailers extended Black Friday by starting it on midnight or during Thanksgiving.

It's been a tough few years on everyone. Even if you are lucky enough to have job, your paycheck doesn't buy what it used to.

Understandably, many will do whatever it takes to buy as much holiday cheer for their families as possible, including sleeping on a lawn chair in a Best Buy parking lot.

On the other side of the counter, many retail employees were asked to cut their Thanksgiving short to work these new Black Friday store hours.

Most sucked it up, because jobs are hard to come by. Nobody knows this more than the legions of retail clerks who wound up wearing a brightly-colored vest and name tag after losing a job in their chosen career.

Some petitioned their employers to no avail.

There's certainly enough economic angst to go around and the result were outbreaks of violence and pandemonium that the rest of the world views with typical "stupid Americans" disdain according to this Reuters report.

In my opinion, consumers and retail employees are being played against each other and American family traditions are being caught in the cross-fire. What's more, volatile crowd situations are being artificially-created, putting shoppers at risk.

Is it really worth it? Especially when equal or better bargains are available online?

We can maintain the quality of our family life and our dignity by not buying into the Black Friday hysteria and thus forcing retailers to think of better, less degrading ways to earn our business.

Oh, and perhaps it high time we re-examine the true meaning of the holidays we are shopping for.

Tuesday, November 22, 2011

Trickle-Down Turkeynomics

If you are able to spend Thanksgiving with your family and afford the big bird and all the trimmings, be truly thankful 'cause times are tough.

How tough? A few days ago the Food Bank of Monmouth and Ocean County (NJ) announced that it desperately needed 1,500 turkeys to help all the needy families in Monmouth and Ocean Counties.

Why so many turkeys? Several reasons come to mind:
  • More people are out of work - The sad simple truth.
  • More families are on tighter budgets and need that supermarket bonus bird that they used to donate.
  • Some supermarkets are limiting the free turkey to one per family, so there are fewer turkeys to donate.
A lot of companies and individuals are doing what they can. My employer Lanmark360  has been a supporter of the Food Bank of Monmouth and Ocean County for decades. We've always been able to provide a respectable amount of non-perishable food and donations for a small company, but turkey wrangling is not our forte.

Not to worry. One group of diverse independent business owners united by their membership to the Freehold NJ Network for Success has been using social media to rally other networking group members and family and friends alike to donate actual turkeys or checks for the purchase of turkeys and other food items.

Using the Bella Vista Country Club in Marlboro as a command center to collect funds and fowl, other Freehold NJ Network for Success group members are using their limousines, panel vans, or personal transportation to shuttle back and forth from the Bella Vista HQ to the Food Bank.

It's a well-oiled, good cause machine engineered by some big-hearted business owners such as Anthony Beshara, owner of the Bella Vista Country Club; Bill Algokce, owner of Bridge Financial Group; and John and Wendy Bruzzese; the owners of Synergy Events.

I've met these people and many others through my wife Debbie, who is a member of this group, and they are a genuine and generous bunch to say the least.

The last I heard, they are only a few hundred turkeys short of their goal...but we are quickly coming down the wire! Want more info on how you can help? There is a specific Facebook page set up for the cause.

If you are able to help in some way, take some time to be thankful and do your best to pay it forward.
Happy Thanksgiving!

Saturday, October 8, 2011

Zombie Brand

The debut of the ABC TV series "Pan Am", has introduced a new generation to Pan American World Airways, the iconic airline that revolutionized international air travel and has not flown since it's financial collapse in 1991.

Yes kids, Pan Am was a real airline. In fact, it was the largest international carrier based in the United States. It was also an innovator - one of the first airlines to upgrade its fleet to jet aircraft, the first to purchase and fly Boeing 747 jumbo jets and the first to computerize its reservation system - in 1964!

Pan Am's long running slogan was "The World's Most Experienced Airline" and even flying economy on this airline was a first class experience compared to today's Greyhound in-the-sky standards. So what the heck happened?

Talk about your deluge of bad breaks!
  • The 1973 fuel shortage
  • Increased costs and ticket prices
  • Reduced demand for air travel due to costs
  • Over-investment in new Boeing 747s
  • Unwise acquisition of National Airlines
  • Airline Deregulation Act of 1978 which awarded international routes to domestic airlines, but prevented Pan Am from gaining domestic routes
  • Terrorist attacks including  Pan Am Flight 73 which was hijacked in Pakistan and resulted in 20 fatalities, and the infamous Flight 173 that exploded over Lockerbie, Scotland and killed 270 persons.
So now we have a TV show that has taken us back in time to reincarnate the Pan Am brand in a made for TV, idealized manner.

Still, those old enough to have flown a Pan Am Clipper must think "Those were the good old days." Those born too late must wonder, "How come air travel in the sixties didn't suck like it does today?"

All this brand equity and positive PR comes 20 years too late to save the airline, but the Pan Am name, globe logo, stewardess uniforms and other brand elements live on...or at least until the show is canceled.

    Sunday, September 11, 2011

    September 11, 2011: Taking the Long Way Home

    Tuesday morning, 9/11/01 started out as a spectacular late summer day - Warm, low humidity and not a cloud in the sky.

    It was the type of day that the local TV weatherman Mr. G, would proclaim as one of the 10 best days of the year.

    At that time, I worked at Information Builders, the largest privately-held software company based in Manhattan. The company is based at 2 Penn Plaza, which sits atop Penn Station and is directly across from Madison Square Garden.

    I commuted by bus every day and unless it was raining or snowing, I usually walked 8 blocks down town from the Port Authority Bus Terminal to my office. It was a perfect day to walk in the Big Apple...Little did I know how much walking I would do that day.

    I usually alternated walking down 7th and 8th avenues and this particular morning I randomly chose 8th Avenue - a grittier, less pedestrian-congested  thoroughfare than 7th Avenue, which cuts across the Garment District, but in the right lighting of a beautiful day like today, grit is transformed into character.

    I walk fairly quickly, and could usually cover 8th blocks in less than 15 minutes. Before I knew it, I was hitting the steps that pass under Madison Square Garden and onto Penn Station's main concourse, where a wide variety of shops and fast food franchises are located.

    At about 8:45 I made my usual stop at a corner coffee shop that was at the foot of the stairs that led up to my office building. Above the counter were two small TV sets. They were tuned to "Good Day New York," a morning news magazine that aired on the local Fox affiliate, Channel 5.

    That's when I saw the breaking news that a plane had hit the North Tower of the World Trade Center. I, like many other people assumed it was a small, single-engine plane gone awry - Which make no mistake, was still a shock.

    There was a somber buzz in the lobby as we waited for the elevators. Within minutes, other TV, cable and radio stations were broadcasting initial reports of smoke and flames visible from about halfway up the North Tower. I overheard someone say that it wasn't a small plane, it was a commercial airliner. How could that be?

    I took the elevator up to the 11th floor with some co-workers. All speculating on how serious this plane crash may actually be. When the elevator stopped and we walked through the elevator lobby and onto the office floor, we immediately found out.

    There were sounds of crying, and hushed "Oh my Gods." Almost everyone was gathered in the perimeter offices that have windows that face towards lower Manhattan.

    A second plane had already hit the South Tower. One of the women was hysterical, because smoke had engulfed the floor where her sister worked.

    The company CEO Gerald Cohen's corner office had the most dramatic view, an almost unobstructed shot of the smoldering towers and the Statue of Liberty in the distance. Ironically, visibility that day was picture perfect.

    I went to to my office which faced west onto Macy's and 34th Street and booted up my computer while dialing my home number to call my wife, who was understandably frantic. I told her I was OK and that I wasn't yet sure what was going on.

    It seemed like moments after I hung up with my wife, that the reports of hijacked planes connected to acts of terrorism were broadcast and posted on the Internet. We were also told that we had to evacuate our building because it sat above a train station, which may also be a terrorist target.

    Bridges and tunnels were soon closed and no traffic was allowed in or out of the city. I wasn't sure where I was evacuating to, but I grabbed some travel-sized toiletries that I had in my drawer,  packed them along with my laptop into my bag, and was ready to hit the streets.

    As I was getting ready to leave, Wayne and Eberly, a couple who worked in the marketing department with me were inviting colleagues to their apartment if they needed a place to stay. They lived a few blocks away from the office and I took them up on their gracious offer.

    I called my wife to tell her I was evacuating and would call her as soon as I got settled.

    About a half dozen of us walked a few blocks west and north I believe, towards Wayne and Eberly's place.

    It was still a gorgeous day, and we walked past many people who appeared to be going about their business as if nothing had happened. I asked myself, "Can they really be unaware of what is going on?"

    As an aside, there was a stiff breeze that day that not only made the warm weather more comfortable, it also blew the smoke of the smoldering towers away from Manhattan Island.

    I believe to this day that if the wind had been blowing up Broadway, there would have been widespread panic far beyond the Financial District.

    Before we got to the apartment, we stopped at the corner Gristede's grocery store to buy bottled water, canned goods etc. to prepare for a New York lock-down as we did not know how long it would last or whether or not food and water would soon be in short supply.

    I don't remember how many flights up the apartment was or whether we took the stairs or the elevator, but when we entered, we put all the provisions on the kitchen counter and Wayne flipped the TV on. By this time, news coverage was in full gear and both towers had collapsed. Watching the replay was horrific.

    I tried calling my wife to let her know where I was, but could not get a long distance connection. I then decided that I could not sit there and watch this tragedy unfold on TV and be out of contact with my wife and two young daughters (9 & 11) for who knew how long.

    I told myself that I was going to get home before the girls went to sleep that night. I wasn't sure how I was going to do it, but that was my goal. I told my hosts and friends my plans and Wayne and Eberly wished me luck and said if I couldn't get out that I was welcome to come back.

    First, I tried to make a few calls. Cell service was non-existent, but local land line service was still working at that time. Using a yellow page directory, I called all the rental car offices in mid-town to see if I could rent a car.

    My plan was to drive uptown to Harlem, through the Bronx and onward through Westchester and White Plains and then cut across the Tapanzee Bridge to New Jersey.

    This plan was contingent on the Harlem River Crossings being open, which I wasn't really sure about. Pretty dumb when I think about it now.

    When I finally got a car rental place to answer the phone. I was asked, "What do you need a car for, you can't go nowhere..click."

    Obviously, I needed a plan B. One of the news reports on TV said there was free ferry service from Manhattan to New Jersey, departing from areas along the West Side Highway.

    I said my goodbyes, grabbed my bag and started my cross-town hike. Once again I was taken aback by how so many people that I passed on the sidewalk appeared to be oblivious by the day's events - despite the billowing smoke visible on the southern horizon.

    I'm not sure how long it took me to walk to the west side, but when I finally got there it was far more crowded then what I anticipated - It was like New Year's Rockin' Eve.

    I waited about a half hour before deciding that the ferries were too few and far between and the crowd was not advancing. I also imagined people being trampled when a ferry did finally arrive.

    Being a person who prefers to move forward rather than stand still and hope for the best, I decided to move on. Next stop, Times Square. I could see huge plumes of smoke still rising above the rooftops

    My rationale here was to reserve a hotel room close to the Port Authority so I could have a place to stay if my attempt to get home by my daughters' bed time failed. This would also enable me to jump immediately on the opportunity of bus service being restored. Plus, I didn't remember where Wayne and Eberly lived and could not call them for directions. There was no turning back

    However, the Hilton and the Sheraton were not accepting new reservations. In fact, I could not get into a hotel lobby unless I proved I was a guest.

    I started to double back to where I started - Down 7th Avenue towards Penn Station.  There are two hotels across the street (although a bit cheesy)  that  perhaps would allow me to check in and enable me to get a jump on catching a train from Penn Station when they started running again.

    As I walked down town I thought of another contingency plans. I would buy a bicycle and ride it or walk it across any crossing that would take me off of the island. Perhaps pedestrian traffic was being allowed over the GWB and other bridges.  Shit! Why didn't I think of this when I was in Times Square near Toys R Us?

    Maybe I could buy a bike at the K-Mart attached to Penn Station...Nope! Closed as part of the evacuation.

    As I was approaching Penn Station, I decided that I would continue walking downtown and hang a right to Chelsea Pier. I thought I remembered a Kayak rental place in the area.  Can I paddle my way to New Jersey? I think so. Could it be any harder than the white water canoeing I used to do on the Delaware River when I was in college? Maybe the Coast Guard will give me a lift.

    As soon as I walked past the steps that lead down to Penn Station, two cops started pushing aside the police barricades. "Is the station open?" Yes. Trains are boarding you better get on."

    New York's Finest did not have to tell me twice! I bounded down the stairs to a surprisngly crowded station. Other entrances must have been opened first and the people poured in.

    I found my train and boarded - already standing room only. Many passengers were ghost-like, covered in ashes. Conversation primarily consisted of people trying to call their loved ones. There was still no cell phone service.

    Within minutes, our train pulled out and headed though the concrete tube that took us under the Hudson River into New Jersey... Are we safe?

    As soon as we broke into daylight, my cell phone displayed 3 bars indicating a fairly strong signal. I called my wife. "Debbie, I'm OK. I'm on a train. Meet me at Point Pleasant Station in about an hour."

    "Thank God! Girls, Daddy's OK! He's on his way home!"