Sunday, August 17, 2008

Will Your Press Release Make The Grade?

I recently came across a free online tool that can help PR novices and veterans evaluate their press releases based on traditional factors such as language and content and newer metrics for search engine optimization.

Press Release Grader by HubSpot is easy to use - Just cut and paste your press release text into the appropriate fields and you'll quickly learn whether your announcement is written on the appropriate reading level of your intended audience, how strongly the overall content supports the main topic, and how well-optimized it is for search engine indexing.

Keep in mind that this is an automated tool and not the be all and end all of press release writing. However, you may find Press Release Grader to be a useful part of your press release development process.
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