I recently came across a free online tool that can help PR novices and veterans evaluate their press releases based on traditional factors such as language and content and newer metrics for search engine optimization.
Press Release Grader by HubSpot is easy to use - Just cut and paste your press release text into the appropriate fields and you'll quickly learn whether your announcement is written on the appropriate reading level of your intended audience, how strongly the overall content supports the main topic, and how well-optimized it is for search engine indexing.
Keep in mind that this is an automated tool and not the be all and end all of press release writing. However, you may find Press Release Grader to be a useful part of your press release development process.
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2 comments:
I think it's more important to submit it at the main press release sites, free ones. Once approved and published, searchengines will show it in any event. You can't use keywords links in your press release.
I believe you missed the point of my post and didn't fully explore the functionality of Press Release Grader.
This free service will enable you to better optimize your press release BEFORE you post on a press release distribution site whether it be a free or fee-based service.
Also, you CAN embed keyword links using most fee-based press release services and as additional monetary upgrade on some so-called free press release sites.
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