Sunday, May 4, 2008

Public Insight Journalism

Have you ever felt that the mainstream news media is out of touch with the average John or Jane Doe? That the news you read, see and hear is not the information you need or the news that matters?

If so, Minnesota Public Radio has launched what it calls the Public Insight Network, a rapidly growing opt-in database of regular folk across the good ol' U.S. of A who can provide main street level opinion and insight on the various issues and events of the day.

The platform is two-way because members of PIN may be contacted by Minnesota Public Radio reporters who want to take the grass roots pulse on a variety of topics such as middle class squeeze, immigration and perhaps even access to oral healthcare.

By the way, if you opt-in, you get to list the topics that you are passionate about and your areas of expertise. This info is included in the database and helps reporters determine who to call when they are researching a particular topic.

I think its a great concept and a great alternative to media consolidation. Allow me to take my headband out of mothballs and proudly say "Power to the People."Seriously, check it out yourself and let me know what you think. Here's the link: