Yesterday, I had the pleasure of working with Proofs Magazine editor Kevin Henry on an on-site client interview. I won't disclose the client or topic, I'll let Mr. Henry promote it in his own time in his own way.
I have to say it was great to get out of the office and do some face-to-face public relations somewhere other than a dental meeting exhibit hall. Not that there's anything wrong with that, but the client location was where the story unfolded and hopefully, spending some time observing the client's business up close and personal provided Kevin with some some real world insight - it did for me. It was almost like a class trip that didn't require a permission slip from my mom.
I've always believed that ideally, the relationship between a PR practitioner, the client and a journalist should be collaborative and I believe yesterday was a good example of that. The client's management team was very articulate, personable and on-point as they explained and demonstrated their unique value proposition. I did my best to ensure that Kevin was getting all the shots and executive interviews he needed for his Proofs in print, and the video footage for the online version.
I can't wait to do it again. Although we did put Kevin through hell to get some interesting photos and video. If he's afraid of heights, he didn't show it!
Thursday, October 23, 2008
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