Let's cut to the chase - Despite all the doom and gloom drumming and bleating we've been hearing for the past year or so, Chicago was like an oasis of positivity - at least from my perspective.
- The first positive sign was arriving in O'Hare on Thursday, 20 minutes ahead of schedule. I wish I knew what I did to appease the weather and travel gods so I can repeat it as ritual before each business trip.
- Great turnout at the Oral Health America Gala - schmoozed my butt off. The fundraising auction went very well, with proceeds going to a great cause.
- Exhibit floor traffic was brisk on Friday and most of Saturday. Not sure about Sunday, as I departed that morning . Guess what? I arrived back in Newark ahead of schedule. Now that's scary good luck. There's got to be a 14-hour layover in Guam on the horizon.
- Our clients reported excellent lead gathering and order taking activity; especially first time exhibitor Evolve Dental Technologies (KöR Whitening Deep Bleaching™ System).
- Many dentists I spoke to said their practices are still very busy. It may be relevant that the majority of these dentists consider themselves to be high-tech and use lasers, CAD/CAM, digital x-rays, etc.
- Our press events for Sirona and Evolve Technologies were very well attended. Thanks to all the editors and key opinion leaders who participated - you know who you are!
- Had a great dinner at Keefer's with RDH Magazine's chief editor Mark Hartley who brought with him an entourage of influential hygienists; Anne Guignon, Lory Laughter and this month's "cover hygienist" Danielle Victoriano - Some lively and interesting discussion to be sure. It's always good to get to know the people behind the bylines. Thanks Mark for making the introductions and for picking up the check!
- Sirona's House of Blues blow out was a hoot as usual. Had several people tell me that I should make my blue long-haired wig as my permanent look - That's a compliment, right?
All in all, an upbeat dental meeting full of positive buzz, renewed relationships and exciting new developments in dentistry.
There was however, one major disappointment. Our Senior Public Relations Specialist Erin Foster came down with a severe ear infection last week and could not make the trip to Chicago. Erin worked very hard for months to prepare for our press events and could not be there to witness the fruits of her labor.
It must be like playing well during the pennant race, but being put on the disabled list during the World Series...Next year kid!


