Did I mention that there are no strings attached?
It's true. The Dental Trade Alliance recently launched the “Oral Healthcare Can’t Wait™” Awareness Campaign to warn consumers about the risks of postponing regular dental checkups and treatment.
Therefore, the DTA with the help of my employer, Lanmark Group, has developed a strategic, fully-integrated, multi-faceted marketing campaign that is available to any and all dental practices for the taking...or download if you will.
This is slick, big-agency stuff that is beyond the budget of most dentists. Using the materials is pretty much a no-brainer in my book - Here's what I'm talking about:
- Oral Healthcare Can’t Wait logo and slogan
- Dedicated Oral Healthcare Can’t Wait website for dental professionals http://www.oralhealthcarecantwait.com/
- A special consumer web site as well -http://www.visityourdentistnow.com/
- Dental trade and print and online advertising support
- Consumer print and online advertising materials
- Professional and consumer public relations support
- Radio public service announcements
- Patient education brochures and posters
- Dental practice marketing tool kit to promote “Oral Healthcare Can’t Wait” campaign in local markets
- Online video for distribution via YouTube, etc.
- Statement stuffers
- Newsletter article
- E-mail template
- More items being continuously added
You may have to pay for some printing and ad placement, but the strategy and supporting materials of this campaign are gifts to the industry, to your practice and to consumers in communities across the country. Take advantage of these gifts by bookmarking http://www.oralhealthcarecantwait.com/ and then implementing the marketing materials provided.
6 comments:
Nice tip, Mike - I'm definitely passing this on!
Marketing is much needed to run a successful business today. And for this one may need help from a marketing professional.
Anyway you gave some nice tips here. Thanks for those tips.
You're very welcome.
Please try the free marketing materials from the Oral Healthcare Can't Wait campaign and let me know how they work for you.
If you have any questions as to how to use the marketing materials, simply post your question on this blog, and I would be happy to help.
We have a website for our business name as Lunenburg Dentist. Can you please suggest me how can I promote my site? I am waiting for your reply. Thanks.
Here are some basic things you can do to market your new web site:
First off, although you say the site is for Lunenburg Dentist, the url is actually http://www.drgianino.com/ - so there is a bit of confusion.
Have you registered the domain name www.lunenburgdentist.com? If not, you should. You should then have that that URL refer visitors to www.drgianino.com.
Also. all of your marketing materials such as business cards, yellow page ads, newspapar ads, e-mail signatures, company letterhead, on-hold messages, statement stuffers, you name it, should include your www.lunenburgdentist.com web site address.
I notice you had the site designed by TNT Dental. You should speak to them about optimizing your web so that it is easily found on Google, Yahoo!, Bing, etc.
Do you use social media platforms such as Twitter and Facebook? If so, tell everyone in your networks about your new web site.
I hope this is helpful.
Thanks for the marketing advice. Marketing is an important part of building a successful dental practice.
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