Twitistics

With all the hype about Twitter being the next best thing since the invention of Velveeta, marketers the world over are wetting themselves as they attempt to answer to those annoying little questions asked by clients and corporate executives, such as "Who uses Twitter...and while you're at it, how do they use it and why?

Help is at hand from a Toronto-based company named Sysomos (Greek for "everything together"), which describes itself as providing business intelligence for social media. In other words, Sysomos provides analytics for social media; thus filling a critical void for any marketer tasked with integrating social media strategy and tactics within the rest of their marketing mix.