According to the many self-proclaimed experts on the topic, a blogger should post once a day or at the very least, several times a week.
Sorry, but that doesn't work for me. Here's why:
- During the course of my 10-12 hour work day, I am generating thousands of words of content in the form of press releases, feature articles, proposals, strategic briefs, status reports, and social media posts on behalf of agency clients. This is what pays the bills and takes priority over my personal blogging pusuits.
- My personal blog is a hobby. Nobody tells me the minimum amount of times I must go camping or participate in my other hobbies. Wouldn't that just suck the joy out of those interests? To me, blogging is no different.
- Many bloggers are self-employed consultants who feel compelled to keep their names "out there", which is understandable as I too have been a hired gun. At this point in time I am employed full-time by a full-service ad agency and my focus is on keeping the names of our clients "out there".
- I blog when I am inspired to share a personal observation, opinion or marketing advice based on personal experience. I do not merely re-post press releases.
I do respond promptly to comments, so bring em on!