Wednesday, March 16, 2011
In yet another example of why using celebrities in advertising campaigns is risky business, Gilbert Gottfried blew a sweet two-syllable voice-over deal.
I don't know how much Gottfried got paid, but how hard could quacking out "Aflac" be?
Maybe because it was such easy money, Gilbert didn't think of the consequences when he tweeted a stream of tasteless oneliners about Japan's tsunami tragedy.
The fact that Aflac is big in Japan didn't help Gilbert duck the pink slip.
The company claims that it insures one out of every four Japanese households and is also the largest life insurer in Japan in terms of individual insurance policies in force.
But then again, Gottfried is a shock comedian and should have never been considered to be a safe bet by Aflac.
Aren't insurance companies risk aversive and conservative?
Didn't they see him crucify Bob Saget during Saget's roast on Comedy Central? It was a high point of low blows and poor taste...and I confess I almost fell off the couch laughing.
"Aflac, I gotta tell ya."