Friday, March 2, 2012
I mean, what kind of long-term relationship can a company sustain when every post looks basically the same (a continous stream of logos) and the expected result is lively conversation between real people and a corporate logo.
Sure, many people will post opinions, take part in polls, ask questions etc. , but for how long before they wonder, "Who is the person hiding behind this logo?"
This is especially true on matters relating to customer service. It's like the man behind the curtain in The Wizard of Oz.
Imagine if peppered among the official corporate logo posts, were posts from real company employees including the big shots - Real faces and personalities properly trained on using social media, who can clearly state that they represent the company and what their particular area of expertise is.
These individual brand ambassadors can be very effective in building long-term relationships by helping customers and prospects alike better understand your company's products, services and unique selling proposition.
This is especially important when it comes to customer service and turning around a potentially negative customer experience.
'Cause at the end of the day, who would you rather engage with, a logo or a real person? So mix it up on your company Facebook page, strive for more faces than logos.
Maybe there's a good reason it's not called Logobook.